When compared to conventional forms of marketing communications, social media is typically ____ expensive and more ______.Multiple choice question.more, automatedmore, ineffectivevery, difficult to evaluateless, labour-intensive

For many marketers, the communications effort using traditional media Multiple choice question.is still the dominant approachis relatively cheap compared to the costs of social mediais no longer required at allis complemented with social media

For many marketers, a key distinction between traditional media and social media isMultiple choice question.the ability to pivot in messaging more quickly with traditional mediathe stigma attached to specific platformsthe loss of complete messaging control with social mediathe relative parity in costs across all platforms

One of the advantages of using social media, is that it allows businesses to Blank______.Multiple choice question.eliminate the use of word-of-mouth promotionseasily communicate with customersdelete unfavorable posts about the companyeliminate all other forms of advertising

Which statements regarding social media strategies in business are true? (Choose every correct answer.)Multiple select question.The message should be surprising.Any social media presence will increase sales, even if the company puts little effort into it.One or two employees with minimal social media experience can probably manage the online presence for most companies.Marketers should track the results.

Advertising a line of products on social media is considered which type of cost?