SELECTING PRODUCTS AND BUILDING A STRONG BRAND

QUESTION 9What is the first step in building a strong brand, from the options listed below:Elicit proper customer responses to the brand Ensure identification of the brand with customers and an association of the brand in terms of product class, benefits or customer need within the mind of the consumerEstablish the totality of brand meaning in the mind of the consumer by strategically linking a host of tangible and intangible brand associationsCreate a relationship between the brand and the customer so that the brand knows who to segment, and ultimately target

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)

Why is it important for a company to build its brands?

When a company goes out of business, it is sometimes able to sell its brand name(s) to another company, based on the value of name recognition. This demonstrates that brands are:Multiple choice question.relatively unimportantassetsliabilitieshard to profit from

How can a strong brand influence consumer behavior? By forcing competitors out of the market By reducing production costs By instilling trust and fostering loyalty By controlling wholesale pricing