QUESTION 9What is the first step in building a strong brand, from the options listed below:Elicit proper customer responses to the brand Ensure identification of the brand with customers and an association of the brand in terms of product class, benefits or customer need within the mind of the consumerEstablish the totality of brand meaning in the mind of the consumer by strategically linking a host of tangible and intangible brand associationsCreate a relationship between the brand and the customer so that the brand knows who to segment, and ultimately target
Question
QUESTION 9What is the first step in building a strong brand, from the options listed below:Elicit proper customer responses to the brand Ensure identification of the brand with customers and an association of the brand in terms of product class, benefits or customer need within the mind of the consumerEstablish the totality of brand meaning in the mind of the consumer by strategically linking a host of tangible and intangible brand associationsCreate a relationship between the brand and the customer so that the brand knows who to segment, and ultimately target
Solution
The first step in building a strong brand from the options listed below is:
Ensure identification of the brand with customers and an association of the brand in terms of product class, benefits or customer need within the mind of the consumer.
This step is crucial as it lays the foundation for the brand in the consumer's mind. It involves clearly defining what the brand stands for, what product class it belongs to, what benefits it offers, and how it meets the customer's needs. This helps in creating a strong brand identity and positioning the brand effectively in the market.
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