Imagine you are conducting a research study on consumer preferences for smartphone brands in your country/region/area/location. You have collected data from a sample of 100 participants regarding their preferred smartphone brand, annual income, and age.Based on the given scenario, complete the following tasks:Identify the Scale of Measurement for Each Variable:Identify the scale of measurement (nominal, ordinal, interval, or ratio) for each of the following variables:Preferred smartphone brandAnnual incomeAge
Question
Imagine you are conducting a research study on consumer preferences for smartphone brands in your country/region/area/location. You have collected data from a sample of 100 participants regarding their preferred smartphone brand, annual income, and age.Based on the given scenario, complete the following tasks:Identify the Scale of Measurement for Each Variable:Identify the scale of measurement (nominal, ordinal, interval, or ratio) for each of the following variables:Preferred smartphone brandAnnual incomeAge
Solution
-
Preferred smartphone brand: This is a nominal scale of measurement. Nominal scales are used for labeling variables, without any quantitative value. The different smartphone brands like Apple, Samsung, Huawei, etc., are categories without a specific order or priority.
-
Annual income: This is a ratio scale of measurement. Ratio scales are used for variables that have a clear definition of zero. In this case, an annual income of zero means the person does not earn anything. Also, it makes sense to say, for example, that someone earning 20,000.
-
Age: This is also a ratio scale of measurement. Age is measured in years from a definite zero point - the time of birth. It makes sense to say that a 20-year-old person is twice as old as a 10-year-old person.
Similar Questions
Identify the scale of measurement (Nominal, Ordinal, Interval, Ratio) for each of the following data types:Blood pressure reading (e.g., 120/80 mmHg)Movie genre (e.g., comedy, drama, horror)Customer feedback rating on a scale of 1 to 10Birth year of employeesMonthly sales revenue of a companyFootball team ranking in a leagueTemperature in KelvinFavorite color of students in a classRunning speed (e.g., meters per second)Education level (e.g., high school, bachelor's, master's, PhD)Time taken to complete a task (e.g., minutes, hours)ISBN numbers of booksHeight of individualsPolitical party affiliationPerformance rating of employees (e.g., poor, average, good, excellent)
When correlating individual scores to describe the results of research investigations, individuals are measured on two variables, and each variable has a Blank______.Multiple choice question.nominal scale of measurementrange of numerical valuesmatching variablerank in the ordinal scale of measurement
A researcher is collecting data on the preferences for different smartphone brands among a group of participants. What level of measurement is most appropriate for this data?
Quantitative data can be measured by which type of scale? Ordinal Nominal Interval Both A and B
Which scale of measurement is the most informative?
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.