In order to continuously improve their products, companies have their sales people call customers a short time after the sale to check whether the product has met their needs and expectations. This is an example of which relationship level? Group of answer a. Accountable b. Reactive C. Basic d.Proactive

Which type of sales relationship involves providing ongoing support and ensuring continuous value to the customer?Group of answer choicesStrategicTransactionalFunctionalAffiliative

What is the focus on Relationship Era marketing?ResponsesMaking product for customersMaking product for customersMarketing to customersMarketing to customersSelling to customersSelling to customersLong-term connection to customer

Why relationships in marketing the services are so important?Select one:a.The seller listens to the customer's needsb.Customer will trust the sellerc.Repeat salesd.All of them

What is the term for promotional activities that stimulate immediate purchasing action from customers?Select one:a.Advertisingb.Personal sellingc.Public relationsd.Sales promotion

_____ results in immediate feedback from the customer since a salesperson can observe the nonverbal communication of the customer.Multiple ChoicePublic relationsPersonal sellingSales promotionAdvertisingProduct placement