What is one reason so many advertisers choose newspapers to buy ad space?Multiple ChoiceReaders of newspapers tend to include the greatest diversity in education and income level.Newspapers are national and can reach people all over the country.Approximately 50 percent of ad space in newspapers is devoted to classified advertising.Newspapers tend to have the kind of readers that advertisers covet as an audience.

What is an advantage of using television advertising?Multiple choice question.It offers some selectivity based on the composition of audiences.It is the cheapest medium of advertising.It guarantees unlimited viewer attention.It achieves higher geographic selectivity than direct mail advertising.

How has the Internet hurt newspapers the most financially?Multiple ChoiceIt costs money for newspapers to provide an online version of each edition.It has doubled the cost of printing and distributing paper newspapers.It has created a perception that print newspapers are “old fashioned.”It has taken away much classified advertising business from newspapers.

I guess it’s due to the benefits of the companies. First, advertisements are the easiest way to reach customers to attract their attention to a particular brand or product. From that attractive information, customers will be able to choose an appropriate one. Second, it also plays a crucial role in the marketing strategy that the company apply to attract customers.

Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?Group of answer choicesIt is much easier to measure feedback from mass media audiences.Consumers are now highly susceptible to online advertising.It now costs less to reach a mass audience.It is now easier to reach small, highly targeted audiences.Consumers are now much more receptive to television advertising.

Why is search engine marketing said to be more of a direct medium than advertising?Group of answer choicesIt can be individualized to each web user.It contains spam.It is a static advertising media.It can be produced as a mass mailing.It allows viewers to opt-in to the ad.