What is an advantage of using television advertising?Multiple choice question.It offers some selectivity based on the composition of audiences.It is the cheapest medium of advertising.It guarantees unlimited viewer attention.It achieves higher geographic selectivity than direct mail advertising.

One significant advantage to using television for advertising is the ________.Group of answer choiceslow cost for productionshort preparation timeentertainment carryoverlong life for the messagehigh audience selectivity

One significant advantage to using television for advertising is the ________.

One of the advantages associated with television as an advertising medium is that itGroup of answer choiceshas a short exposure time.is a low-cost medium.has an unlimited amount of advertising time available.can be used to convey complex messages.can use sight, sound, and motion.

Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?Group of answer choicesIt is much easier to measure feedback from mass media audiences.Consumers are now highly susceptible to online advertising.It now costs less to reach a mass audience.It is now easier to reach small, highly targeted audiences.Consumers are now much more receptive to television advertising.

Advertising that is used in both the television and Internet mediums is another form of ______.Multiple choice question.audience appealmass mediapersonal targetingscreen time