Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?
Question
Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?
Solution
Your client can use the following two Google Ads campaign types to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web:
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Display Campaigns: Google Display Ads can reach over 90% of internet users worldwide. They appear on over two million websites and in over 650,000 apps. With this type of campaign, your client can create ads in various formats (such as text, image, interactive and video ads) and place them on websites related to hiking and rock climbing. This will help to increase the brand's exposure to a relevant audience.
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Video Campaigns: Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network. This is a great way to reach audiences who are watching hiking and rock climbing videos on YouTube. You can target specific demographics, interests, and keywords to ensure your ads are being seen by the right people.
Remember, the key to a successful campaign is not only choosing the right campaign type but also effectively targeting your audience and creating compelling ads that will attract and engage them.
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