Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business.Which two Google Ads campaign types should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?Select 2 Correct ResponsesDisplayDiscoveryShoppingSearchVideo
Question
Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business.Which two Google Ads campaign types should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?Select 2 Correct ResponsesDisplayDiscoveryShoppingSearchVideo
Solution
The two Google Ads campaign types that Trevor should use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web are:
-
Display: This type of campaign allows Trevor to reach people across the internet, including on websites, in apps, and in videos. He can use this campaign type to target specific audiences or demographics, and it's great for increasing brand awareness.
-
Search: This type of campaign allows Trevor to show his ads to people who are actively searching for keywords related to hiking and rock climbing gear. It's a good way to reach people who are already interested in his products and are likely to make a purchase.
Similar Questions
Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?
Heer wants to promote a new product launch on Google Ads and she wants to reach users who are browsing websites related to her product. Which campaign type should she choose?Shopping campaignDisplay campaignSearch campaignVideo campaign
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results These ads appear on their own or within other streaming video content on YouTube and across the Google Display NetworkVideoSearchShoppingUniversal App
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?Select 2 Correct ResponsesShoppingVideoDiscoveryDisplaySearch
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase.Which option will best serve Gavin's marketing goals?In-Market audiencesRemarketingSimilar AudiencesAffinity Audiences
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.