Lily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question.Can you help her by crossing off the things that analytics won’t be able to help her with?Select 2 Correct ResponsesTell Lily how many visitors interact with her websiteShow Lily how visitors found the siteSchedule content to be posted automatically at specified timesSend custom posts to specific visitors

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

Eric has been selling fruit and veg online for a while.He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.What information will analytics give him?Select All Correct ResponsesWhere website visitors are locatedWhich website visitors turn into paying customersWhat content visitors interact withWhether customers enjoy the fruit and veg they buy

Identify the broad areas of social media. (Select all that apply.)Multiple select question.Social bookmarking sitesSocial communitiesDiscovery sitesSpecial event micro sitesAugmented reality sites

Identify the broad areas of social media. (Select all that apply.)Multiple select question.Discovery sitesSpecial event micro sitesSocial bookmarking sitesAugmented reality sitesSocial communities

Lily has decided to use some of her social media budget for targeted Facebook adverts.She's keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?Select All Correct ResponsesUsers who have posted about buying vintage clothesUsers who have ‘liked’ vintage clothingUsers who live within 20 miles of Lily's shopUsers who live in countries that she’d be happy to mail her products to