This week, reflect on what you think is the key social, regulatory or ethical challenge facing marketing communications. Think about focusing on one particular area of this that resonated with you and an example of where you have seen it in practice.

This critical review provides marketing academics and practitioners avenues for future research and applied considerations. It is an adaptation and extension of Schultz's 2013 paper.

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Required informationSkip to questionMcDonald’s Market Challenge You are about to read a short case discussing decreasing sales for the global fast food chain, McDonald’s. Two potential causes of the decrease in sales are discussed. Companies must understand and respond to changing markets in order to remain competitive. This includes effectively engaging in the functions of marketing, identifying the market segment to which the company wants to appeal, and creating a marketing mix that appeals to that market. Review the text material on customer-driven marketing, then read the following short case. When you have finished reading the case, answer the questions that follow. In recent years, McDonald’s has seen a consistent decline in sales in the US market. This decline is attributed to several causes. One potential cause for the slump is the complexity of the McDonald’s menu. In 1948, McDonald’s was able to boast fast service with only 9 menu items. In order to appeal to a wider market, McDonald’s menu has consistently expanded to include as many as 121 items. The expanded menu has made the operations within each store complex, slowing service. The problem is exasperated by competitive rivals, able to provide high quality and customizable dining options by focusing on specialized products, including Five Guys, Chipotle, and Starbucks 1. opens in a dialog The slump is also attributed to failing to respond to the preferences of the millennial generation. Millennials tend to be more health conscious than previous generations, preferring food options that are customizable, fresh, and healthy. Millennials also place high value on social responsibility, preferring meat from naturally raised animals and showing concern for employee well-being. McDonald’s reputation and food offerings appears to be unappealing to the millennial generation 2. opens in a dialog In response, McDonald’s created a “learning lab” at a restaurant in California to better understand customer needs and to experiment with customizable burgers 2. opens in a dialog McDonald’s creation of a “learning lab” is an example of which of the following functions of marketing?Multiple Choicemarket researchbuyingtransportingstoringgrading

As social influencers, Kevin Parry, Jessica Kalil, and Terrell & Jarius may be a part of the ________ for a consumer and impact their consumer behavior.Multiple Choicemarketing mixinternal physiological needsexternal social environmentpurchase situationlearning and memory

This week, your writing assignment is to really break down the difference between Public Relations, Marketing and Advertising. Talk about their key differences, their values and importance. Also, explain how sometimes they blend and come together and how it can be difficult to differentiate between them. Provide real life examples from organizations and key concepts from Chapter 3 to prove your points. Take anywhere from 1-2 pages to complete this assignment.