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Which among these is not the nature and characteristic of a service.  A. Intangibility  B. Durability  C. Variability  D. Perishability

Question

Which among these is not the nature and characteristic of a service.  A. Intangibility  B. Durability  C. Variability  D. Perishability

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Solution

The characteristic that is not related to a service among the options provided is B. Durability.

Here's why:

A. Intangibility: Services are intangible, meaning they cannot be touched or held like physical products. This is a key characteristic of services.

B. Durability: This is not a characteristic of services. Durability refers to the ability of a product to withstand wear, pressure, or damage. Since services are intangible, they do not have a physical presence that can be durable or not.

C. Variability: This is a characteristic of services. Since services are delivered by people, there can be variability in the quality of the service from one provider to another, or from one time to another.

D. Perishability: This is also a characteristic of services. Services cannot be stored for future use. If a service is not used when available, it is wasted. For example, a seat on a flight that is not sold cannot be stored and sold at a later date.

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