n response to increased consumer demand for healthful beverages, companies like Coca-Cola and Pepsi introduced new product lines like fruit juice to ________ their product mix.Multiple Choiceincrease the depth ofdecrease the depth ofincrease the breadth ofdecrease the breadth ofconsolidate
Question
n response to increased consumer demand for healthful beverages, companies like Coca-Cola and Pepsi introduced new product lines like fruit juice to ________ their product mix.Multiple Choiceincrease the depth ofdecrease the depth ofincrease the breadth ofdecrease the breadth ofconsolidate
Solution
The correct answer is "increase the breadth of".
Here's why:
The breadth of a product mix refers to the different types of products a company offers. When Coca-Cola and Pepsi introduced new product lines like fruit juice, they were adding a new type of product to their existing product mix, which includes beverages like soda. This action increases the breadth of their product mix because they are now offering a wider variety of product types to consumers.
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