A push strategy uses

A push strategy is a marketing approach that involves "pushing" a product or service onto customers by making them aware of it at the point of purchase. Here are the steps involved in a push strategy:

1. Product Development: The first step in a push strategy is developing a product or service that meets the needs and wants of your target audience. This involves conducting market research to understand what your customers want and then creating a product or service that meets those needs.

2. Pricing: Once the product or service is developed, the next step is to set a price for it. This involves considering factors such as the cost of production, the price of similar products in the market, and the perceived value of the product to the customer.

3. Distribution: The next step in a push strategy is to distribute the product or service to retailers. This involves finding retailers who are willing to stock your product and negotiating terms with them.

4. Promotion: The final step in a push strategy is to promote the product or service at the point of purchase. This can involve in-store promotions, direct selling, trade shows, and other forms of promotion that make the customer aware of the product at the point of purchase.

In summary, a push strategy involves pushing the product onto the customer by making them aware of it at the point of purchase. This is in contrast to a pull strategy, which involves creating demand for the product and pulling the customer in.