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Nora thinks her company should use a push strategy for its new product line because it needs to educate consumers on how to use the product. How does a push strategy promote products?Multiple Choicemass media advertisingindustry-wide promotionspersonal sellingindirect promotions

Question

Nora thinks her company should use a push strategy for its new product line because it needs to educate consumers on how to use the product. How does a push strategy promote products?Multiple Choicemass media advertisingindustry-wide promotionspersonal sellingindirect promotions

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Solution

A push strategy promotes products primarily through personal selling. This strategy involves the business taking the product directly to the customer via whatever means to make sure the customer is aware of your brand at the point of purchase. This can involve extensive personal selling efforts, direct marketing, trade promotions, and discounts to intermediaries to encourage them to promote the product.

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