What is psychographic segmentation in the context of leisure holidays? Select one:a.segmentation of the market on the basis of tourist motivationsb.segmentation based on the effects different tourists havec.segmentation based on lifestyle, attitudes and opinionsd.classification of tourists based on the purpose of travel

Identify some of the factors used to divide the market in psychographic segmentation.Multiple select question.EducationInterestsAgeAttitudes

Personality, motives and Lifestyles are variables associated with  _____ Segmentation .

Which of the following is an example of demographic segmentation?Select one:a.Dividing customers based on their lifestyle and interestsb.Segmenting customers based on their geographic locationc.Categorizing customers based on their age and genderd.Classifying customers based on their purchasing behaviorClear my choice

What type of segmentation categorizes consumers on the basis of the outcomes they hope to derive from a product or service?Multiple choice question.GeodemographicPsychographicBenefitBehavioral

Which of the following methods of customer profiling defines the customer’s motivations, perceptions, preferences, and lifestyle?*1 pointdemographicspsychographicstechnographicsmarket segmentation