Multiple Choice QuestionSouthwest Airlines promotes its Rapid Rewards program to reward frequent flyers with benefits like free travel vouchers, priority seating, and premium beverages. This is an example of Blank______ segmentation.Multiple choice question.occasionbehavioralpsychographicmultiple
Question
Multiple Choice QuestionSouthwest Airlines promotes its Rapid Rewards program to reward frequent flyers with benefits like free travel vouchers, priority seating, and premium beverages. This is an example of Blank______ segmentation.Multiple choice question.occasionbehavioralpsychographicmultiple
Solution
The correct answer is "behavioral" segmentation. This type of market segmentation divides the audience based on their behavior, the way the user interacts with the service. In this case, Southwest Airlines is segmenting its market based on the behavior of its customers - those who frequently fly (frequent flyers). The benefits like free travel vouchers, priority seating, and premium beverages are aimed at encouraging this behavior.
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