You want to include an influencer in your awareness strategy. Which strategy should you consider?1 pointPay someone to use your product and share their experience with their followers in video, photo, or text format.Encourage customers to add lifestyle photos to their product reviews.Experiment with A/B tests and share it with your followers in video, photo, or text format.Use display ads on websites your potential customers are visiting.

What awareness tactic helps businesses reach new customers? 1 pointSpend less time on SEOOffer free samples and trial membershipsBuild promotional partnerships with other brands or influencersRemove negative customer reviews

Which of the following strategies helps to turn customers into loyal brand followers?1 pointImprove the checkout process Change the product or service page copyCreate a rewards programPay an influencer to promote the business

Influencers can have a direct impact on consumers’ financial habits because they typically…Question 15AnswerRate and review products that their followers are likely to purchase.Promote reusing and recycling items their followers may already have at home.Encourage consumers to save money instead of spending it.Work with their followers to design products that consumers are likely to buy.

What tactic can businesses use to increase their awareness and reach potential customers? 1 pointCreate ads based on products and pages potential customers previously visited Offer free samples, tools, or trial memberships that let potential customers test out services before committingShowcase positive customer feedback and reviewsImprove search engine optimization rankings and results by optimizing website content around specific search terms

A Sydney bookstore decides to implement a Social Media Strategy.  They have a loyal following within their local community but need to grow in order to survive.  They decide to reach out to a number of popular authors, who have a large number of Instagram followers, to see if they are interested in participating in an online book reading.  This is an example of which of the following social media strategies.Question 79AnswerSelect one:a.Predictive Practitionerb.Creative Experimenterc.All of these choicesd.Social Media Champione.Social Media Transformer