A marketer uses an attribution model that attributes 100% of a conversion to the last Google Ads channel clicked through. Which model does this describe? 1 point Credit for conversion Campaign report Position-based Ads-preferred

Which attribution model distributes the credit for a conversion equally across all the channels that a customer clicked or engaged with before converting?LinearTime decayPosition-basedData-driven

When determining specific touchpoints responsible for conversion, which attribution model is most accurate? 1 pointLast-click attributionLinear attributionData-driven attributionFirst-click attribution

Which attribution model uses machine-learning algorithms to distribute credit for a conversion across different touchpoints?Data-drivenTime decayLast clickFirst click

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

How would you describe attribution as it relates to the advertising industry?