Which attribution model uses machine-learning algorithms to distribute credit for a conversion across different touchpoints?Data-drivenTime decayLast clickFirst click

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

When determining specific touchpoints responsible for conversion, which attribution model is most accurate? 1 pointLast-click attributionLinear attributionData-driven attributionFirst-click attribution

Which attribution model distributes the credit for a conversion equally across all the channels that a customer clicked or engaged with before converting?LinearTime decayPosition-basedData-driven

A marketer uses an attribution model that attributes 100% of a conversion to the last Google Ads channel clicked through. Which model does this describe? 1 point Credit for conversion Campaign report Position-based Ads-preferred

What does attribution help businesses do?1 pointIdentify the last touchpoint in a customer journey to save time, money, and effort Help businesses create better products for current, new, and potential customers Increase the number of leads at the start, middle, and end of the campaign Make informed decisions about where to invest time, budget, and resources