The analyst prepares the results to present them to a firm's Blank______ as a final step in the marketing research process.Multiple choice question.decision makerscustomersvendorscompetitors
Question
The analyst prepares the results to present them to a firm's Blank______ as a final step in the marketing research process.Multiple choice question.decision makerscustomersvendorscompetitors
Solution
The correct answer is "decision makers". This is because the results of marketing research are typically presented to those who make decisions within the firm, such as executives or managers, who will then use this information to guide their strategy.
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