Multiple Choice QuestionA systematic, objective process of gathering information about potential customers to guide marketing decisions is the definition of ______.Multiple choice question.marketing researcha promotion strategya marketing strategymarket segmentation
Question
Multiple Choice QuestionA systematic, objective process of gathering information about potential customers to guide marketing decisions is the definition of ______.Multiple choice question.marketing researcha promotion strategya marketing strategymarket segmentation
Solution
The answer is "marketing research".
This is because marketing research is defined as the systematic and objective process of gathering, recording, and analyzing data about problems relating to the marketing of goods and services. It is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process.
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