A new company is selling basketball shoes specifically targeting male consumers ages 16-25. What marketing concept is the company using?ResponsesCrowd sourcingCrowd sourcingPrice skimmingPrice skimmingMarket penetrationMarket penetrationMarket segmentation
Question
A new company is selling basketball shoes specifically targeting male consumers ages 16-25. What marketing concept is the company using?ResponsesCrowd sourcingCrowd sourcingPrice skimmingPrice skimmingMarket penetrationMarket penetrationMarket segmentation
Solution
The company is using the Market Segmentation concept. This is because they are dividing the broader market into subsets of consumers who have common needs and priorities. In this case, the company is targeting male consumers ages 16-25 for their basketball shoes.
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