Objectives of Marketing Control

The objectives of marketing control are:

1. Evaluate Performance: The first objective of marketing control is to evaluate the performance of the marketing strategies and tactics implemented by the company. This involves comparing the actual results with the expected results to identify any discrepancies.

2. Identify Problems: The second objective is to identify any problems or issues that may be hindering the company's marketing efforts. This could include issues with product quality, customer service, pricing, distribution, or any other aspect of the marketing mix.

3. Take Corrective Action: Once problems have been identified, the next objective is to take corrective action to resolve these issues. This could involve revising the marketing strategy, adjusting the marketing mix, or implementing new tactics.

4. Improve Efficiency: Another important objective of marketing control is to improve the efficiency of the marketing process. This involves identifying areas where resources can be used more effectively and implementing changes to improve productivity and reduce waste.

5. Ensure Alignment with Goals: Finally, marketing control aims to ensure that all marketing activities are aligned with the company's overall goals and objectives. This involves regularly reviewing and adjusting the marketing plan to ensure it is contributing to the achievement of these goals.