Businesses can't fill the needs of every consumer group. Therefore, a business might decide which groups to serve, and then develop or specially tailored to their needs.

Marketers often need to differentiate the various consumer groups because they differ greatly by age, education, income, and taste in order toMultiple choice question.be able to have smaller markets that are easier to handledevelop products for separate groupsbe sure to include all the various consumer differences into a product

The marketing concept requires companies to:Group of answer choicesbalance customer satisfaction with the short-term welfare of societymeet customer needs in ways different from that of competitors.balance company profits with the short-term welfare of societyimplement radical strategies to meet the changing needs of customers.Next

The marketing concept argues that achieving organisational goals depends on which of the following?Group of answer choicesUnderstanding the needs and wants of all consumersUnderstanding the needs and wants of target markets better than competitorsTargeting the most valuable customersTargeting new markets with existing products

Catering to a large number of individuals through product design that meets specific customer needs is the goal of .

_____ customers are organizations such as corporations; small businesses; government agencies; wholesalers; retailers; and nonprofit organizations, such as hospitals, universities, and museums.Group of answer choicesC2CB2BP2PB2C