________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it.A.Gender segmentationB.Psychographic segmentationC.Benefit segmentationD.Geographic segmentation

requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it.

What type of segmentation categorizes consumers on the basis of the outcomes they hope to derive from a product or service?Multiple choice question.GeodemographicPsychographicBenefitBehavioral

Which of the four bases of market segmentation tend to have the largest impact on which specific product the customer buys?Group of answer choicesGeographicPsychographicDemographicBehavioural

Benefit segmentation is often effective because it is relatively easy to portray a product's or service's benefits in the firm's Blank______ strategies.Multiple choice question.communicationsalesrelationshipsupply chain

6.Which of the following are the three broad groups of consumer segmentation criteria?  A. Behavioural, psychological and profile criteria.  B. Behavioural-, gender- and industry- type variables.  C. Organizational size, demographic and behavioural variables  D. Psychographic, sociological and price variables