: When setting a digital marketing strategy, it's important to _____ and set meaningful goals before picking your channels.1 pointrun digital ad campaignscreate digital marketing contentplan ad campaignsresearch your audience4.Question 4Fill in the blank: Your business goals and your ma

Question 3How can a marketer use what they learn in the initial planning stage to establish a strong digital marketing strategy? Select all that apply.1 pointFigure out which channels to focus on and what content to runDecide how to allocate the budget Analyze marketing campaign analytics and reportingReview existing media to identify gaps

What is the purpose of setting goals in social media marketing?Answer areaTo implement strategic time managementTo guide strategy and measure successTo elucidate progressTo reprimand the audience

Question 4What is a marketing goal?1 pointA small, targeted objective that is specific to marketing activitiesA big, long-term aim that has the potential to affect an entire company A tactic that results in increased productivity for a business A set of objectives that remain consistent in the long term

True or False: Goals can help you stay focused on what you hope to accomplish with your marketing efforts.

Lately, you’ve been focused on how to create media plans and set performance goals. Now it's time to bring this knowledge into your everyday life to practice thinking like a digital marketer. For this discussion prompt, think about what content is most popular to you and your fellow learners. Then, consider the following questions:How would you create a digital media plan to reach the audience of your fellow learners? Remember, a digital media plan contains details about where, when, and how often an ad will appear across all digital media channels including paid search, display, video, shopping, and social media ads. How would the content most popular with your fellow learners impact media decisions you would make?