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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta's needs?Maximize clicksTarget impression shareTarget cost-per-acquisition (tCPA)Target return on ad spend (Target ROAS)

Question

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta's needs?Maximize clicksTarget impression shareTarget cost-per-acquisition (tCPA)Target return on ad spend (Target ROAS)

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Solution

The bidding strategy that has the potential to meet Marta's needs is Target cost-per-acquisition (tCPA). This strategy allows Marta to set a specific cost for each action or conversion on her website, ensuring she only pays when customers perform a specific action, like making a purchase or signing up for a newsletter. This can be a cost-effective strategy for driving traffic and conversions on a tight budget.

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