Assignment Topic: Research approachIn this assignment, you will have to design and discuss the methods approach regarding a project relevant to customer purchasing intentions and satisfaction regarding a brand which you feel familiar with. Please focus on the following areas:Qualitative and/or quantitative research approachTypes of data collection approaches which you will employSampling approachSampling considerations (sample size and non-response)Types of data

Assignment not submitted1 point Identify the source(s) of research problem. Practical issue that require solutions Theory and past research Researcher’s experience All of the above1 pointThe first step in the marketing research process is Developing the research plan for collecting data Defining the problem and research objectives Interpreting data and deciding on type of research Implementing the research plan2 pointsWhich of the following is called the blueprint of the research? Research problem Research design Research hypothesis Research objectives1 pointWhich of the following is (are) the characteristics of primary data? Information that already exists Data collected for other purposes Data collected for the specific purpose at hand Both A and B1 pointThe pre-assumption of the expected outcome of the research is known as Research design Research expenditure  Research problem Hypothesis1 pointIn .........., each population member has a known chance of being included in the sample. Probability sample Non probability sample Both A and B None of the above1 pointThe fastest way to collect the data is  Phone Online Personal Postal1 pointMarketing managers can obtain information from Market intelligence Market research Customer information All of the above1 point....... is the conclusive research design. Causal research Exploratory research None of the above Both A and B1 pointWhich of the following research  is “unstructured, qualitative, highly flexible"?  Descriptive Causal Exploratory  None of the above

Craft research topics in marketing

15.Marketing Research helps in?  A. Identification of problem  B. Solution of Problem  C. Both Identification of problem & Solution of Problem  D. Beautification of the problem

You need to conduct research on consumer acceptance for a new product. Describe the process you would use. How would your project change if the product solved an embarrassing problem? What would your challenges be in that situation?

5.Write one important step in market and brand analysis:  A. Analysing budget  B. Competitive analysis  C. Planning product lines  D. Evaluation of market condition