5.Write one important step in market and brand analysis:  A. Analysing budget  B. Competitive analysis  C. Planning product lines  D. Evaluation of market condition

Which activity does not belong to the strategic brand management process step of 'identify and establish brand positioning and values'?Determine points of parity and points of difference Establish a brand equity management systemUnderstand the competitive frame of reference Create a mental map

Which of the following is NOT part of the market analysis component of a marketing plan?Group of answer choicesAn actual sales forecastA customer profileA detailed discussion of the major benefits to customers provided by the product and/or serviceA SWOT analysis

Question 1 Distinguish between customer needs, wants, and demands. Outline and discuss the buyer decision making process. Discuss Maslow’s hierarch of needs as it relates to Marketing. Question 2 Discuss the main marketing considerations for different types of products. Outline and discuss the PLC. Question 3 Discuss the major variables used in segmenting consumer markets. Question 4 Outline the main considerations when setting price. Discuss elastic and inelastic demand using examples. Question 5 Discuss the nature and characteristics of a service. Discuss KPMG 6 pillars. Question 6 Outline the main promotional tools and give advantages and disadvantages. Discussion the main advertising message appeals and give examples of each. Question 7. Outline and explain Bitners 1992 Servicescape model using examples to support your answer.

Developing the marketing mix and its budget are part of which step in the planning phase of the strategic marketing process?Multiple choice question.Market-product focusThe marketing programGoal settingSituational analysis

A traditional brand wants to enter the e-commerce industry. As the business analyst employed by this brand, which of the following studies will you conduct?1) Analyse current sales performance with updated sales records2) Analyse current financial performance3) Collect the market data of your own sales categories on various e-commerce platforms to analyse industry size, analyse the industry by collecting the market data of the company's sales categories on various e-commerce platforms4) Collect the best-selling products of your own sales categories on various e-commerce platforms to analyse the characteristics of best-selling productsQuestion 14Select one:a.1,2b.2,3c.3,4d.1,4