Performance Planner is a tool in Google Ads. It automatically does the following:

1. Forecasts: Performance Planner takes into account billions of search queries, then simulates relevant ad auctions in aggregate to forecast future performance. This helps you to see how changes to budgets, bids, and ads might affect key metrics.

2. Recommendations: Based on the forecast, Performance Planner also provides recommendations. For example, it might suggest a different budget allocation across campaigns to maximize conversions or conversion value.

3. Scenarios: Performance Planner allows you to create different scenarios based on your advertising goals. For instance, if you want to drive more conversions, you can create a scenario for that.

4. Plan for seasonal traffic: Performance Planner can adjust forecasts for expected changes in conversion rates. For example, if you expect conversion rates to increase during a sale or special event, you can adjust your plan accordingly.

5. Validate budgets: Performance Planner can help validate whether your budgets are appropriate and optimal for your advertising goals.

Remember, the tool doesn't make changes directly to your Google Ads account. You need to manually implement the changes suggested by the tool.

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Performance Planner is a tool in Google Ads. It automatically does the following:

1. Forecasts: Performance Planner takes into account billions of search queries, then simulates relevant ad auctions in aggregate to forecast future performance. This helps you to see how changes to budgets, bids, and ads might affect key metrics.

2. Recommendations: Based on the forecast, Performance Planner also provides recommendations. For example, it might suggest a different budget allocation across campaigns to maximize conversions or conversion value.

3. Scenarios: Performance Planner allows you to create different scenarios based on your advertising goals. For instance, if you want to drive more conversions, you can create a scenario for that.

4. Plan for seasonal traffic: Performance Planner can adjust forecasts for expected changes in conversion rates. For example, if you expect conversion rates to increase during a sale or special event, you can adjust your plan accordingly.

5. Validate budgets: Performance Planner can help validate whether your budgets are appropriate and optimal for your advertising goals.

Remember, the tool doesn't make changes directly to your Google Ads account. You need to manually implement the changes suggested by the tool.

Knowee AI · Accepted Answer

Performance Planner is a tool in Google Ads. It automatically does the following:

1. Forecasts: Performance Planner takes into account billions of search queries, then simulates relevant ad auctions in aggregate to forecast future performance. This helps you to see how changes to budgets, bids, and ads might affect key metrics.

2. Recommendations: Based on the forecast, Performance Planner also provides recommendations. For example, it might suggest a different budget allocation across campaigns to maximize conversions or conversion value.

3. Scenarios: Performance Planner allows you to create different scenarios based on your advertising goals. For instance, if you want to drive more conversions, you can create a scenario for that.

4. Plan for seasonal traffic: Performance Planner can adjust forecasts for expected changes in conversion rates. For example, if you expect conversion rates to increase during a sale or special event, you can adjust your plan accordingly.

5. Validate budgets: Performance Planner can help validate whether your budgets are appropriate and optimal for your advertising goals.

Remember, the tool doesn't make changes directly to your Google Ads account. You need to manually implement the changes suggested by the tool.

What does Performance Planner automatically do?

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