The customer list, product data sheet, price list, a database for telemarketing and direct mail, patents, best practices, standard procedures, and market research results are part of __________ knowledge. A. management B. explicit C. tactical D. enterprise

a.provides statistical information about industry buying habitsb.eliminates expenses such as order processing and inventory handling c.offers access to buyers outside local marketsd.provides comparative information about customers and competitorse.eliminates the need for a salesforce

As firms build databases that contain customer Blank______, marketing researchers must be careful not to abuse this collection, which may contain sensitive personal details.Multiple choice question.pricescomplaintsinformationsurveys

Information stored in the data warehouse Blank______.Multiple choice question.gives customers' income dataincludes competitors' datais kept hidden from all personnel except top managementmay be accessed by analysts from various levels of the corporation

A high-tech manufacturer acquires data from an outside consumer tech association database and its own documentation about product features and pricing. This work occurs during the _____ phase of the data life cycle

27. You have just extracted sales and cost data used by the accounting department forpreparing financial statements. Most likely, this information should be complete andin useable form to build an internal marketing database.a. True b. False