As firms build databases that contain customer Blank______, marketing researchers must be careful not to abuse this collection, which may contain sensitive personal details.Multiple choice question.pricescomplaintsinformationsurveys

Marketing is the activities, sets of institutions, and processes that add Blank______ for customers.Multiple choice question.low pricesemploymentvaluehigh technology

Firms have begun to rely more heavily on communicating with their customers through Blank______.Multiple choice question.print mediatheir websitestelevisionpersonal selling

Telephone surveys, online surveys, mail surveys, and personal interviews are the most common forms of gathering Blank______.Multiple choice question.market dataproduct dataprimary datasecondary data

Information stored in the data warehouse Blank______.Multiple choice question.gives customers' income dataincludes competitors' datais kept hidden from all personnel except top managementmay be accessed by analysts from various levels of the corporation

Marketers who want to avoid incurring unnecessary expenses when researching data should first gather:Multiple choice question.product dataresearch datasecondary dataprimary data