David is a financial advisor who has a long list of clients that he has served for several years. David spends time talking with his clients and exploring all aspects of their financial lives in order to create a customised investment portfolio for each client. David is engaging in:A.transaction-oriented marketingB.value co-creationC.premium pricingD.special incentives
Question
David is a financial advisor who has a long list of clients that he has served for several years. David spends time talking with his clients and exploring all aspects of their financial lives in order to create a customised investment portfolio for each client. David is engaging in:A.transaction-oriented marketingB.value co-creationC.premium pricingD.special incentives
Solution
David is engaging in B. value co-creation. This is because he is working closely with his clients to understand their unique needs and circumstances, and using this information to create a personalised investment portfolio. This process involves both David and his clients contributing to the final outcome (the investment portfolio), hence creating value together.
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