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Ethnocentric organisations are characterised by the belief that:Group of answer choicesall cultures should be respected as equal.organisational culture is the predominant determinant of business success.regional cultural similarities should be taken into consideration when determining the marketing mix.one’s own national or cultural group is superior.a global culture is preferable to national cultures.

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Ethnocentric organisations are characterised by the belief that:Group of answer choicesall cultures should be respected as equal.organisational culture is the predominant determinant of business success.regional cultural similarities should be taken into consideration when determining the marketing mix.one’s own national or cultural group is superior.a global culture is preferable to national cultures.

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Solution

Ethnocentric organisations are characterised by the belief that one’s own national or cultural group is superior.

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