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Which of these is/are called Characteristics of the customer-centric organizations : (i) Use customer data to better understand and segment the customer base (ii).Engage with customers only at the beginning (iii).Measure what matters to customersChoices:- i only ii only i and iii only

Question

Which of these is/are called Characteristics of the customer-centric organizations : (i) Use customer data to better understand and segment the customer base (ii).Engage with customers only at the beginning (iii).Measure what matters to customersChoices:- i only ii only i and iii only

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Solution

The characteristics of customer-centric organizations include:

(i) Using customer data to better understand and segment the customer base. This allows the organization to tailor its products and services to meet the specific needs and preferences of different customer groups.

(iii) Measuring what matters to customers. This involves tracking key performance indicators (KPIs) that reflect the quality of the customer experience, such as customer satisfaction, loyalty, and retention rates.

(ii) Engaging with customers only at the beginning is not a characteristic of customer-centric organizations. These organizations understand the importance of maintaining ongoing relationships with customers, engaging with them at every stage of the customer journey, not just at the beginning.

So, the correct choice is "i and iii only".

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