The answer is:

d. Entry barrier

Explanation:

1. Entry Barrier: Having a network of mobile masts to broadcast 4G mobile broadband signals to 95% of the Australian population creates a significant barrier to entry for other potential competitors. This is because the infrastructure required to provide such extensive coverage is costly and time-consuming to build. This makes it difficult for new companies to enter the market and compete effectively.

2. Customer Lock-in & Increasing Switching Costs: While these strategies can be effective for retaining customers, they don't directly relate to the scenario described. Customer lock-in involves making it difficult for customers to switch to a competitor, often through long-term contracts or proprietary technology. Increasing switching costs means making it expensive or inconvenient for customers to switch to a competitor.

3. Innovation: While innovation can certainly provide a competitive advantage, the scenario described doesn't specifically involve innovation. It's more about leveraging existing technology (4G mobile broadband) on a large scale.

So, in this case, the strategy for competitive advantage is creating a barrier to entry.

Question

The answer is:

d. Entry barrier

Explanation:

1. Entry Barrier: Having a network of mobile masts to broadcast 4G mobile broadband signals to 95% of the Australian population creates a significant barrier to entry for other potential competitors. This is because the infrastructure required to provide such extensive coverage is costly and time-consuming to build. This makes it difficult for new companies to enter the market and compete effectively.

2. Customer Lock-in & Increasing Switching Costs: While these strategies can be effective for retaining customers, they don't directly relate to the scenario described. Customer lock-in involves making it difficult for customers to switch to a competitor, often through long-term contracts or proprietary technology. Increasing switching costs means making it expensive or inconvenient for customers to switch to a competitor.

3. Innovation: While innovation can certainly provide a competitive advantage, the scenario described doesn't specifically involve innovation. It's more about leveraging existing technology (4G mobile broadband) on a large scale.

So, in this case, the strategy for competitive advantage is creating a barrier to entry.

Knowee AI · Accepted Answer

The answer is:

d. Entry barrier

Explanation:

1. Entry Barrier: Having a network of mobile masts to broadcast 4G mobile broadband signals to 95% of the Australian population creates a significant barrier to entry for other potential competitors. This is because the infrastructure required to provide such extensive coverage is costly and time-consuming to build. This makes it difficult for new companies to enter the market and compete effectively.

2. Customer Lock-in & Increasing Switching Costs: While these strategies can be effective for retaining customers, they don't directly relate to the scenario described. Customer lock-in involves making it difficult for customers to switch to a competitor, often through long-term contracts or proprietary technology. Increasing switching costs means making it expensive or inconvenient for customers to switch to a competitor.

3. Innovation: While innovation can certainly provide a competitive advantage, the scenario described doesn't specifically involve innovation. It's more about leveraging existing technology (4G mobile broadband) on a large scale.

So, in this case, the strategy for competitive advantage is creating a barrier to entry.

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