Creating unique and distinctive products or services that stand out in the market is normally referred which of the following? A. Innovation B. Differentiation C. Creativity to the products D. Unique Proposition
Question
Creating unique and distinctive products or services that stand out in the market is normally referred which of the following? A. Innovation B. Differentiation C. Creativity to the products D. Unique Proposition
Solution
The answer is B. Differentiation. This term refers to the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own products. The objective is to attract a particular market segment.
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