The unique selling proposition of a product or service can provide a _____ that competitors cannot easily copy.Multiple choice question.service-specific advantageunique product attributegeneral preplanning inputpsychographic study

A __________ competitive advantage is not easily copied by competitors and so tends to be maintained over the long run.Multiple Choicepricedportfoliosegmentedsustainablepromotional

Using technology for the development of new products creates Blank______ for customers.Multiple choice question.competitioninflationvaluesuperior service

Creating unique and distinctive products or services that stand out in the market is normally referred which of the following?  A. Innovation  B. Differentiation  C. Creativity to the products  D. Unique Proposition

Advertisements that concentrate on the dominant traits of a product or service use a _____ appeal.Multiple choice question.featurecompetitive advantagefavorable pricepopularity

Select all that applyWhat does a brand need in order to be somewhat protected from competition from other firms and price competition? (Choose every correct answer.)Multiple select question.A celebrity endorsementA hard plastic packageAn established track record in the marketA loyal customer base