Which of the following activities could be considered public relations efforts? (Select all that apply.)Multiple select question.Building a positive image of the firmIntroducing company-wide changes to the publicHandling unfavorable pressComing up with product claims in advertisingHandling distribution costs for products

The talking arm of public relations is known as Blank______.Multiple choice question.promotionpublicitysalesadvertising

Select all that applyA good public relations program has three steps. The rationale behind those steps are:Multiple select question.To change policies you should be sure to bombard the public with information.To change procedures or policies you should create programs in the public interest.To sell programs to the public you need to inform them you are responsive to their needs.To learn what the public wants, you need to listen to people.To respond to the publics' needs, it is simply enough to create the appropriate programs.

Select all that applyPublic relations includes which of the following management functions?Multiple select question.Executing programs of action and information to earn public understandingSales force automation (SFA)Running advertising campaigns about sale itemsEvaluating public attitudesChanging policies and procedures in response to public requests

Select all that applyWhich of the following tools are used by marketers to promote products?Multiple select question.International tradePersonal sellingPublic relationsAdvertising

What is the main purpose of the public relations function?a.Transferring products to consumersb.Promoting the image of the enterprisec.Developing record-keeping systemsd.Maximising profit potential