The group of buyers within a large potential market who share common characteristics are known as_____?*Target customersCompetitive advantageConsumer focusCustomer outlining

The process of finding and qualifying potential customers is known as ________.Group of answer choicesconsultative sellingconsumer promotionbehavioral targetingtrade promotionprospecting

Market segments and target markets are the basis for creating an effective _______________ mix.Group of answer choicestargetsegmentmarketing mixniche mix PreviousNext

Market involves aggregating prospective buyers into groups, or segments, that have common needs and will respond similarly to a marketing action.

4.Two determinants of competitive advantage are known as :  A. Target market and competition  B. Product and competition  C. Target market and distributors  D. Distributors and competition

Homogeneous groups of prospective buyers are market segments. True False