The 'promise of authenticity' is a:Group of answer choicesThe technique used by micro-celebrities onlyStrategic ploy by self-branders to deceive audiencesKey factor in successful self-branding through relationship building with audiencesA concept that pre-dates the Internet

1. They must navigate which potential "true selves" will be found most attractive, constantly evaluating their opinions against online consensus.2. Every one of their choices, whether witnessed or not, contributes to the meticulous construction of their brand-identity.3. They curate their personal lives, carefully considering the impact of each shared image, video, or opinion, aiming to please or avoid alienating others.4. Young people today are implicitly taught to see themselves as a brand, judged by their perceived authenticity in the age of online society.

One reason for the rise in self-branding is that:Group of answer choicesSocial media offers opportunities for microcelebritySocial media is dependent on self-brandingProduct brands are no longer successfulProduct brands are only successful if tied to a self branded celebrity

When brands use a source with personality characteristics that reveal how they overcame certain difficulties in life and eventually thrived gives the target audience a reason to like them and admire their achievements. The idea of a likable source helps to develop a brand'sMultiple choice question.superioritypositionpersonalityfriendliness

Think of a well-known person who has crafted a personal brand that conveys authenticity. Name the person and briefly explain what you like about their personal brand.

Authentic purpose can help recruit and retain talent, win over customers, and have positive impacts on broader society.Group of answer choicesTrueFalse