According to the elaboration likelihood model, which route involves critical thinking and elaboration on the message? Peripheral route Central route Direct route Indirect route

Researchers have identified two routes through which people can be persuaded, one of which involves inducing the recipient of a message to think carefully and weigh the arguments. This is the: Affective route Central route Cognitive route Peripheral route

Which of the following describes the process of attitude formation and change when the thinking about a message requires some effort? comprehensioncentral-route processingperipheral-route processingpersuasion

Which of the following is true of central route processing?Multiple ChoicePeople who are unmotivated, bored, or distracted use central route processing to comprehend a message.People are unmoved by the logic, merit, and strength of arguments in central route processing.People are influenced by factors irrelevant or extraneous to the issue in central route processing.People who are highly involved and motivated generally use central route processing to comprehend a message.

The________ describes the amount of cognitive processing (i.e., thought) put into receiving messages Elaboration Likelihood Model of Persuasion Diffusion Model PERCEDE-PROCEED model Information-Motivation-Behavioral Skills Model

A _______ is the physical path overwhich a message travels.A. PathB. MediumC. ProtocolD. Route