Which of the following describes the process of attitude formation and change when the thinking about a message requires some effort? comprehensioncentral-route processingperipheral-route processingpersuasion
Question
Which of the following describes the process of attitude formation and change when the thinking about a message requires some effort? comprehensioncentral-route processingperipheral-route processingpersuasion
Solution
The process of attitude formation and change when thinking about a message requires some effort is described as central-route processing.
Here's a step-by-step explanation:
-
Central-route processing is a concept from the Elaboration Likelihood Model (ELM), a theory in psychology that explains how attitudes are formed and changed.
-
This model suggests two routes to persuasion: the central route and the peripheral route.
-
Central-route processing occurs when the recipient of a message is motivated to think critically about the message. This requires effort and cognitive processing.
-
In this route, the quality of the arguments in the message is what influences the recipient's attitude change.
-
For example, if you're deciding whether to buy a new laptop, you might read reviews, compare specifications, and consider the price. This is central-route processing because you're actively engaging with the information and making a thoughtful decision.
-
On the other hand, peripheral-route processing occurs when the recipient is not motivated to think about the message and is influenced by superficial cues, such as the attractiveness of the speaker or the length of the message.
-
So, to answer your question, central-route processing describes the process of attitude formation and change when thinking about a message requires some effort.
Similar Questions
Researchers have identified two routes through which people can be persuaded, one of which involves inducing the recipient of a message to think carefully and weigh the arguments. This is the: Affective route Central route Cognitive route Peripheral route
According to the elaboration likelihood model, which route involves critical thinking and elaboration on the message? Peripheral route Central route Direct route Indirect route
Which of the following is true of central route processing?Multiple ChoicePeople who are unmotivated, bored, or distracted use central route processing to comprehend a message.People are unmoved by the logic, merit, and strength of arguments in central route processing.People are influenced by factors irrelevant or extraneous to the issue in central route processing.People who are highly involved and motivated generally use central route processing to comprehend a message.
______ is the process of thinking about, decoding, and evaluating the message.Group of answer choicesAnalyzingRecodingChecking understandingListening
It involves conscious processes, discussion with others or oneself, and the use of artefacts.Group of answer choicesAttentionPerceptionProblem solving, Planning, Reasoning and Decision makingReading, speaking and listening
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.