Sales QuotaConsider a company Parlo and its product YumYum cookies which it had recently been launched in the year 2020. YumYum are oats based low calories cookies available in multiple flavours. Due to their unique distribution approach of implementing a direct to consumer model for even their smallest SKUs, the cookies gained massive popularity during the countrywide lockdown phase. By the end of 2020, it gained 20% of the healthy-snack market. This year it aims to grow even further and capture 25% of the ₹300 crores forecasted market. The product has been introduced only in the top 10 tier cities in India and they contribute equally to net revenue earned by the company. What should be the ideal sales quota for each region (city) for the next year? ₹7.5 crores₹ 10 crores₹ 11 crores₹ 8 crores

Sales QuotasWhich of the following is the ideal sales quota that Amul can use to monitor the new sales division that is managing the soy-based product line?Sales volume quotaFinancial quotaActivity quota

Read the following news published in the Hindu Newspaper and answer the following questions given below:I Read the following text and answer thequestions given below: ‘Jingle is a famous chain selling a large variety ofproduct in the Indian market. Their products include chips, biscuits, sweetsand squashes. It charges a comparatively higher price than its competitors asit sells quality products. Besides, it offers regular discounts to itscustomers and easy credit terms to its retailers. It has five of its own retailshops. It also sells its products through various grocery stores so that theproducts are made available to customers at the right place, in right quantityand at the right time. It regularly uses different tools to increase its sales.But it is also concerned about the impact as the potential customers or theprospects can’t be delivered the message compulsively. So, there is one schemethe company has decided to launch where chips will be provided with anadditional cold drink for a particular time period. It not only satisfies itscustomers but also provides employment to handicapped people.9. The above para describes the combination of variables used by ‘Jingle’ to prepare its market offering. The combination of variables used by ‘Jingle’ to prepare its market offering is termed as ………… 1 pointPromotion mixSales mixPrice mixMarketing mix10.“It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time” Identify the element of marketing mix stated above. 1 pointProductPricePlacePromotion11. Identify the sales promotion technique decided to be used by “Jingle” 1 pointProduct combinationRebateQuantity plusUsable benefits12. “It charges a comparatively higher price than its competitors as it sells quality products”. Identify the element of marketing mix stated above.1 pointProductPricePlacePromotion

Customer SegmentsConsider a milk supplier who sells milk to ABC Corporation, which packs the milk. ABC Corporation then sells the packed milk and milk-based beverages to retailers, who further sell it to the individual customersThe following customer segments have been identified for this product:Households that regularly consume milk Individuals who enjoy flavoured milk Individuals who prefer low-fat or healthy milk options Suppose a major retailer who sold this product in bulk has now discontinued its relationship with the brand. The retailer has launched its own in-house brand of regular milk. For which of the above-mentioned customer segments will the demand for this product most likely fall?Households that regularly consume milk Individuals who enjoy flavoured milk Individuals who prefer low-fat or healthy milk option

Roger is the owner of a factory that makes cookies in Country F. The factory has been run by Roger’s family for over 80 years and is well known throughout Country F.In 2018, a multinational company (MNC) that also sells cookies from Country G opened a factory in Country F. Demand for Roger’s cookies fell, while demand for the competitor’s cookies rose rapidly. Roger made some redundancies in order to reduce costs.Identify the negative impact that Roger’s business experienced from the opening of the MNC. Increased pollutionLegal controls on productionUnsustainabilityReduced sales of local businesses

A quota is a quantifiable sales goal for a given time period.Group of answer choicestruefalse