_____ is the way that a company wishes to be portrayed.Brand imageBrandingBrand identityBrand position

Creating a brand identity is the _____ step in branding?*thirdsecondfirstfourth

Create a Brand and Identity:

Typeface, Colors, Logo, Imagery, Tone are all branding –Question 20Answera.Experiencesb.Voicesc.Elementsd.Personalities

Match the terms that closely relate to one another Brand Identity Brand Image  Brand Mantra  Brand ElementA. Brand EssenceB. Brand NameC. Brand PositioningD. Brand Position

Which statement best describes how the author develops his ideas about branding strategies? [ aby highlighting the branding failures of specific companies bby comparing the ways two similar brands use different strategies to gain loyal customers cby illustrating the branding strategies of one company and their effects dby explaining the ways that companies use branding strategies to lie to consumers