Multiple Choice QuestionA marketing strategy has two major components: selecting a target market, and ______.Multiple choice question.developing an appropriate marketing mixpricing products according to consumer needsdistributing products according to consumer needsdeveloping segmented markets
Question
Multiple Choice QuestionA marketing strategy has two major components: selecting a target market, and ______.Multiple choice question.developing an appropriate marketing mixpricing products according to consumer needsdistributing products according to consumer needsdeveloping segmented markets
Solution
The correct answer is: developing an appropriate marketing mix.
Here's why:
A marketing strategy is a company's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The two major components of a marketing strategy are:
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Selecting a target market: This involves identifying a specific group of consumers at which a company’s products or services are aimed.
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Developing an appropriate marketing mix: This involves creating the right product, pricing it correctly, distributing it at the right place and using suitable promotional strategies. This is also known as the 4Ps of marketing - Product, Price, Place, and Promotion.
While pricing products according to consumer needs, distributing products according to consumer needs, and developing segmented markets are all important aspects of a marketing strategy, they are part of the broader component of developing an appropriate marketing mix. Therefore, the correct answer is "developing an appropriate marketing mix".
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