Select all that applyWhat are the four broad categories into which marketing analytics tools and methods can be classified? (Choose every correct answer.)Multiple select question.ActivePrescriptiveCorrelationalDescriptivePredictive

Select all that applyMarketing analytics makes it possible for marketers to analyze large amounts of collected data concerning customer information and purchase histories to accomplish which of the following?   (Choose every correct answer.)Multiple select question.Reduce specialized marketing for different market segments  Make appropriate customer-related decisionsOptimize marketing returnsImprove marketing decision making

Select all that applyWhich of the following tools are used by marketers to promote products?Multiple select question.International tradePersonal sellingPublic relationsAdvertising

Multiple Select QuestionSelect all that applyWhat are four types of promotion a company can use?Multiple select question.personal sellingwarehousingsales promotionpublicitybrandingadvertising

Which of the following are included in marketing research?Multiple select question.Collecting dataInterpreting dataEditing dataAnalyzing dataSelling data

Select all that applyMarketing analytics of big data from website traffic is useful for which of the following? (Choose every correct answer.)Multiple select question.Gaining insight into which online content and products most engage website visitorsIdentifying the most relevant keywords to use for the websiteImproving methods of converting shoppers into buyersTreating customer segments as homogenous, or similar to each other