Candidates sometimes bring celebrities to campaign gatherings for:Group of answer choicesnone of the abovenegative campaigningretail campaigningbuilding name recognition

The rise in the use of television advertising in campaigns is an important component of ________.Group of answer choiceswholesale politics designed to reach mass audiencesvoter mobilizationface-to-face retail politicssplit-ticket politics

Election campaigns often attempt to _____________ the media and go directly to the __________.Group of answer choicesberate; newsmakersusurp; sourcebypass; publicbelittle; bosses

___ are professional actors involved in political issue campaigns and are increasingly valuable in winning attention for one's cause.Group of answer choicesCampaignersActorvistsActivistsnone of the above

A fundamental strategy in U.S. House elections is to build name recognition.Group of answer choicesTrueFalse

Political campaigns are generally examples of---