The McDonalds restaurant chain was created to provide fast access to prepared food of consistent quality, at reasonable prices, in a clean and cheerful eating environment. This exemplifies: A. The principle that demand can be created if an organisation is just persistent enough. B. How an organisation can influence customers to buy its products. C. The fact that service organisations need not concern themselves with customer needs to the extent that product manufacturers must D. An organisation being created to serve the needs of a particular customer segment or group of people.
Question
The McDonalds restaurant chain was created to provide fast access to prepared food of consistent quality, at reasonable prices, in a clean and cheerful eating environment. This exemplifies: A. The principle that demand can be created if an organisation is just persistent enough. B. How an organisation can influence customers to buy its products. C. The fact that service organisations need not concern themselves with customer needs to the extent that product manufacturers must D. An organisation being created to serve the needs of a particular customer segment or group of people.
Solution
The correct answer is D. An organisation being created to serve the needs of a particular customer segment or group of people. McDonald's was created with the aim of serving a specific customer segment that needed fast access to prepared food of consistent quality, at reasonable prices, in a clean and cheerful eating environment. This shows that the organization was created to meet the specific needs of a particular group of people.
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